When an online store and an ERP are not connected, someone ends up copying orders by hand, stock goes out of sync and customers buy items you no longer have. A proper integration removes all of that.
What to sync, and in which direction
| Data | Usual direction | Frequency |
|---|---|---|
| Products and descriptions | ERP or PIM → store | On change |
| Prices | ERP → store | On change |
| Stock levels | ERP → store | Near real time |
| Orders | Store → ERP | Real time (webhook) |
| Customers | Store → ERP | With each order |
| Shipment and tracking | ERP → store | On dispatch |
| Payments and refunds | Gateway → ERP | Daily settlement |
Watch out for
- SKU mismatches between systems: agree one master code
- Taxes and currencies for international orders
- Bundles, variants and kits
- Returns and partial refunds