A good leadership dashboard fits on one screen and answers one question: are we on track? These twelve KPIs are a strong starting point for most product and service businesses. Adapt them to your model.
Sales and growth
- Revenue vs target, by month and year to date
- Gross margin %, by product line or service
- Pipeline value and win rate
Cash and finance
- Cash position and runway
- Days sales outstanding (DSO): how fast customers pay
- Operating expenses vs budget
Operations
- On-time delivery rate
- Inventory turnover / days of stock
- Utilisation of people or machines
Customers and people
- Customer retention or repeat rate
- Customer satisfaction (NPS or CSAT)
- Headcount and employee turnover
Design principles
- Show trend and target, not just the current number
- Use the same definitions everywhere: one source of truth
- Allow drill-down from the headline to the detail
- Refresh automatically from ERP and CRM, never by copy-paste