Selling across borders means speaking your customers’ language, literally. A well-built multilingual site increases trust and conversion, but it needs more than a translation plugin.
Key decisions
| Decision | Options |
|---|---|
| URL structure | Subfolders (/ar/, /fr/), subdomains or country domains |
| Translation | Professional translation for key pages; reviewed machine translation for long tail |
| Currency and pricing | Local currency display and region-specific price lists |
| Content | Local contact details, payment methods and shipping info |
Right-to-left languages
Arabic and Hebrew need mirrored layouts, not just translated text. Navigation, icons, forms and number formats all need care.
SEO for multiple languages
- Use
hreflangtags so search engines show the right language version - Translate titles, descriptions and URLs where sensible
- Avoid automatic redirects based only on IP address