B2B buyers research extensively before they contact a supplier. If your website only ranks for your company name, you are invisible during the most important part of their journey.
1. Target problems, not just services
Buyers search for problems (“ERP slow with large data”, “connect Shopify to inventory”) as often as solutions. Create pages and guides that answer those questions.
2. Get the technical basics right
- Fast, mobile-friendly pages
- Clean URLs, titles and meta descriptions
- Structured data for organisation, articles and FAQs
- An XML sitemap and sensible internal linking
3. Show expertise and trust
| Signal | Example |
|---|---|
| Real proof | Client projects, testimonials, case studies |
| Named experts | Leadership and author profiles |
| Depth | Detailed guides that genuinely help |
| Consistency | Same company details across directories and profiles |
4. Measure and refine
Use Google Search Console to see which queries bring visitors and which pages need improvement, then update content regularly.